The pixelated look is in right now.
In-real-life to digital crossovers are a big thing right now. We've seen a lot of fashion brands 'enter the metaverse' with virtual collections. But The Spanish fashion house Loewe has turned things full circle with an in-real-life fashion collection inspired by pixel art – and people are confused.
What? How? Can this be real? are the typical responses on TikTok and Twitter to Loewe's runway show for the launch of its SS23 collection. The event featured IRL clothes that looked straight out of Minecraft, but, yes, they are actually real clothes . Next in line is a creative pixel collection from the Spanish fashion house Loewe. Does it remind you of something? That's right, the best-selling game in the world, Minecraft. The collab is not official - the toy rather served as a source of inspiration. #wtf #minecraft pic.twitter.
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