27% of people ages 18-29 turned out to vote in the 2022 midterm election, behind only the historic 31% turnout in 2018.
Turnout among young voters in this week's election was the second highest for a midterm in 30 years, data shows.
"This is the third cycle in a row where we've seen heightened interest among this generation of young voters Generation Z and young millennials. Over the last 40 years, roughly half as many young people participated in midterm elections than in this current era," said Volpe."So when baby boomers, when Gen X-ers and when millennials were younger voters, only between 15 and perhaps 20-21%, at the most, voted in midterm elections.
She adds that it's not enough to be on the platforms they are using, the content must be relevant and engaging, not just pandering.
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