Pantone says its 2023 colour of the year is 'brave and fearless' and 'promotes a joyous and optimistic celebration, writing a new narrative'
Pantone's"colour of the year" has become increasingly influential in the world of design and brand marketing since it was first introduced in 2000. The Pantone Colour Institute has said 2023's choice"vibrates with vim and vigour".The Princess of Wales and US rapper Cardi B have rocked the colour magenta in the past. Pics: APViva Magenta has been unveiled as Pantone's"colour of the year" for 2023.
The colour is"brave and fearless" and"promotes a joyous and optimistic celebration, writing a new narrative", the design company has said. Pantone says Viva Magenta is a shade"rooted in nature descending from the red family and expressive of a new signal of strength". Pantone's colour of the year has become increasingly influential in the world of design and brand marketing since it was first introduced in 2000.Kate looked striking in her formal dress at Horse Guards Parade in London as she wore the courageous colour last month.The Hollywood actress exhibited the colour on the red carpet at the 25th Annual ACE awards in November. Goldberg wore a belted dress with long Juliet sleeves.
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