Why Pantone's 2023 color of the year is an 'unconventional shade for an unconventional time'
Why Pantone's 2023 Color of the Year Is an 'Unconventional Shade for an Unconventional Time'for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive future.
Now in its 23rd year of selecting the an annual color, The Pantone Institute considered the onslaught of challenges that people have faced in recent years, like, and how they have shaped perspective, values, and attitudes in finding a color for 2023. “We chose this color because we felt that it was an unconventional shade for an unconventional time, something that could present us with a new vision,” Leatrice Eiseman, executive director of the institute, tells TIME. Viva Magenta, Esieman notes, communicates power—but in an assertive, not aggressive way. “It’s a color that really vibrates with vim and vigor, that demonstrates a new signal of strength, which is something we all need for a more optimistic future.
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