Less than half of shoppers say they trust the supermarket sector to act in their best interests
Executives from Tesco, Asda, Sainsbury’s and Morrisons have insisted their profits have not risen amid growing concern from Downing Street and consumer groups over household grocery bills.
Which? found 78 per cent of consumers had adjusted their habits in response to high food prices, with 54 per cent buying cheaper products, 48 per cent opting for budget range items, and 24 per cent going without some food.Those who are unemployed and renters were most likely to skip meals, according to the survey of 2,000 UK adults.
Katie Alpin, head of strategic insight at Which?, said: “Month after month of soaring food prices has seen trust in supermarkets plummet to a 10-year low – comparable to the dark days of the horsemeat scandal. The cost of the weekly shop is now on a par with energy bills as the biggest worry for millions of households.
“Supermarkets have the power to ease the huge pressure faced by shoppers, especially families and those on low incomes, by putting low-cost budget range items in hundreds of more expensive convenience stores. Which? research has found that these stores rarely, if ever, stock the cheapest products.”
Danmark Seneste Nyt, Danmark Overskrifter
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