The cheapest 40-series card now starts at [checks notes] $1,199
A review of past Nvidia releases show the US giant has typically reserved its 104 dies for its 70 cards, like the RTX 2070 and 3070. This suggests that we may see the 12GB card return in the form of a RTX 4070 at some point in the future. One might argue the 12GB 4080 should have been a 4070 in the first place.
It’s unclear how this might affect Nvidia’s board partners so close to the November launch date of the new series. Regardless, the decision means Nvidia will head into the holiday shopping season with its least expensive 40-series card retailing for $1,199. However, this may be intentional. By keeping the price of the 40-series high and holding off on launching lower cost cards, Nvidia may be trying to avoid prematurely diluting the value of its leftover 30-series stock.
It may be a combination of bad branding and inventory issues, Moor Insights and Strategy analyst Anshel Sag toldRTX 30-series pricing has steadily crept downward over the past few weeks, following the collapse of the crypto market and Ethereum’s to proof of stake. RTX 3090s are retailing for less than $1,000 at many online retailers and 3080s can be had for at or close to MSRP.PC shipments slid nearly 20 percent from this time last year, the steepest decline since the mid-1990s. ®
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