The new McDonald's ad is annoyingly contagious.
that we saw at the start of the year. That first ad introduced the concept in a slightly more explicit way, with an office employee also sketching the McDonald's logo on a sticky note to make sure we understood the reference.
This time around such signposting isn't necessary, at least for those that saw the original ad. For those who didn't, the colours of the van that appears early on and the context of people looking ahead, presumably seeing a sign for a service station, could be enough to make it clear what's happening. Despite different high-profile directors, the two pieces are also linked by the same soundtrack – the 1985 hit Oh Year by Yello. In this case, the colour grading adds to the retro vibe.
This is an example of a brand trying to create a kind of code among fans that could actually catch on. While I find it hard to imagine people taking up Fanta's suggestion that we should call snacking with a Fanta, raising one's eyebrows as a shorthand for 'Shall we go to McD's?' is something that many people will totally do, partly because the physicality of it makes it almost unavoidably contagious .
Don't be surprised if you see people raising their eyebrows at you from their cars on the road soon. No, they're not giving you the eye; it's a Big Mac they're interested in. Enjoy your first month for just £1 / $1 / €1
Danmark Seneste Nyt, Danmark Overskrifter
Similar News:Du kan også læse nyheder, der ligner denne, som vi har indsamlet fra andre nyhedskilder.
Items added to McDonald's menu including return of past favouritesMcDonald's updates its menu every six weeks to make way for new products for customers to try
Læs mere »
Man with 'assistance parrot' claims he was kicked out of McDonald'sJason Russell was asked by McDonald's staff members to leave the premises due to having his parrot with him
Læs mere »
England cricket heroes spotted in McDonald's as they celebrate end of the AshesEngland’s cricket heroes were spotted in McDonald’s in the early hours of Tuesday as the celebrated the end of The Ashes. Stuart Broad was the man of the moment as he took a wicket with…
Læs mere »
This ‘secret’ McDonald’s ice cream hack has left people dividedFirst we had McFlurry hash brown sandwiches, then came the beef and chicken burger combo, and now, this... One couple have now gone viral after sharing what they do with their McDonald’s ice cream cones - but the 'hack' hasn't impressed everyone 🍦
Læs mere »
Man rushed to hospital after incident at McDonald's in GlasgowA man has been rushed to hospital after an incident at a McDonald's in Glasgow.
Læs mere »
What time is the Bank of England's August interest rate announcement today?Economists are widely predicting the Bank will raise the base by 0.25 percentage points
Læs mere »