Newly promoted Luton Town's Kenilworth Road ground is prepared to host Premier League football.
Visitors will notice the famous Oak Stand has been repainted as part of a sponsorship deal with Domino's Pizza, the gates emblazoned with the words "history is made in Luton" .
Helen Gatward, from the Luton Town Supporters' Trust, admitted she was unsure what to make of the new branding at first but welcomed the opportunity to recoup some of the money spent on upgrades.Kenilworth Road is boxed in by housing on three sides, with a busway and major road on the other "Branding at the Oak Road stand is not something that has ever been done before, but it's no doubt a hefty sponsorship deal worth a lot of money for the club."Domino's Pizza came to the UK in 1985, with the first store opening in Luton
The stand has become famous - and a popular social media post - as supporters have to file through turnstiles squeezed between local residents' front doors, then ascend metal stairways that rise above the gardens of the adjoining homes.
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