“After years of creative work, I finally get recognised for fucking memes”
on October 13, as part of the store’s Frieze Week celebrations. It’s also the main attraction for his growing online fanbase, which counts members as diverse asOriginally posted in the name of fun on the side of his commercial filmmaking career, Kitson’s memes draw upon a similarly broad range of British pop cultural icons, from Morrissey, Yungblud and Robbie Williams, to Alan Partridge, Limmy, and just about everycast member.
“I always had a healthy Instagram account. I always had a few thousand, because of work stuff. And I’ve always had a sense of humour, taking the piss out of myself, or a brand, or streetwear in general. I used to have quite a lot of followers on Twitter, people like Kathy Burke and Bob Mortimer, who were my heroes, but I got banned for hate speech, for bullying. I was bullying the EDL. The English Defence League. I mean, they’re always banging on about free speech anyway, those dickheads.
“I was putting nice, fancy photography on Instagram, film photography, medium format, 35mm. Everyone does that. There’s loads of it on Instagram. It’s nice, it’s beautiful, but I just thought in lockdown, no one wants to see work. They just want to have a laugh, because everyone was kind of depressed and a bit down. So I just thought fuck it, you know what, I’m just gonna post memes instead.
“I’ll be the first to meme myself. It’s all done – unless it’s the Tories and all that – it’s all done with love. That’s why I called the book LOVE-A-LIKES, because unless it’s someone I really hate – and then I might be a bit mean – it is done with fun and love. A lot of my following used to be jacket lads and Stone Island, football hooliganism and casual culture. And so I’m always ripping into it, because it’s funny. But only because I love it too, because I’m obsessed with it myself.
“I’ve always felt a bit of an outsider, I guess. I felt a bit outside of all the arty stuff. I’ve always felt it’s a closed shop, a little bit. This book’s coming out for Frieze, which is mad; if I tried to do it, to get something involved with Frieze or Dover Street, it just wouldn't have worked [laughs]. I’ve been a fan of IDEA books for ages, so when they approached me, I was like, ‘you what?’. But they’ve obviously seen something that maybe I didn’t see myself.
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