Liverpool have entered into a joint venture with Seventy8 Sports and EIGHTClouds Private Equity
Liverpool are looking to strengthen their commercial operations in the Middle East and Africa after entering into a new venture.
The club has signed up to a new joint venture between Seventy8 Sports and EIGHTClouds Private Equity, with the partnership’s aim to explore new territories to expand the Reds’ international retail business with official club merchandise in the Middle East and Africa. "We have an incredible fanbase all over the world and we're always trying to bring our retail concepts globally. Working with partners in-market is a great way to do this and bring our retail concepts to them locally."
Craig McKelvie, CEO of Seventy8 Sports, said: "I am super excited to be signing this new five-year deal with Liverpool FC, and at the same time to be partnering with EIGHTClouds Private Equity to accelerate the growth of Seventy8 Sports.
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