The oldest palazzo on the Grand Canal, the Venice Venice Hotel is launching an ambitious new expansion project
Since 2022, the palazzo has been the Venice Venice Hotel, an art hotel conceived by Alessandro Gallo and Francesca Rinaldo, the husband-and-wife founders of sneaker brand Golden Goose. In late 2023, the couple will officially open the hotel’s second wing, which promises to host the largest and most luxurious hotel room in Venice yet.
When they first set out to acquire the building, however, their own hotel was the furthest thing from their mind. They collected the palazzo in ten different pieces – one apartment at a time, over five years – simply as a real estate investment. ‘A lot of the major hospitality brands had had their eye on this location,’ says Gallo. But it was only after the couple commissioned a study into the building’s history did they realise its significance.
The hotel’s first 25 rooms, which opened in 2022, were each inspired by a different artist or movement. ‘My wife and I have been collecting art for 25 years. We’ve developed many relationships with artists and curators, but we wanted the Venice Venice to be as far from a typical “art hotel” as possible,’ says Gallo. ‘The art isn’t an afterthought. Instead, it is born with the room.
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