Pentagram's Marina Willer and Nomad's Stuart Watson explain how they created the stunning new branding for London's popular museum.
London's National History Museum was the UK's most visited indoor attraction in 2021 and 2022. And visiting just got even better, as the museum's recently got a brand new visual identity, created by Marina Willer and her team at Pentagram along with Stuart Watson and Nomad.
The museum's mission is to turn visitors into advocates for the planet, and ultimately create a future where people and planet can thrive. The new brand aims to make this mission happen, with a digital first identity that engages visitors."We summarised the role of the museum as: moving from passive catalogue to active catalyst," says Willer.
Central to this rebrand is the symbol NHM, which forms a circle that ripples out, and works especially well in motion. To find out more about this stunning new identity, we spoke to Willer and Watson about their inspiration, the challenges they faced, along with their favourite parts of the process.The connection between all things in nature.
Danmark Seneste Nyt, Danmark Overskrifter
Similar News:Du kan også læse nyheder, der ligner denne, som vi har indsamlet fra andre nyhedskilder.
National Cycle Museum plays its part in annual Victorian festivalLlandrindod Wells Victorian Festival is taking place until August 27 with the town's National Cycle Museum open all day until Saturday for the event.
Læs mere »
British Museum bosses first alerted to thefts in 2021Dealer and buyer Ittai Gradel reported stolen items to the museum two-and-a-half years ago, emails show.
Læs mere »
Idina Menzel looks glam for intimate gig at Grammy MuseumThe Frozen actress, 52, looked glamorous in a black top and pants over which she wore an eclectic, long jacket with an asymmetrical hem.
Læs mere »
Idina Menzel looks glam for intimate gig at Grammy MuseumThe Frozen actress, 52, looked glamorous in a black top and pants over which she wore an eclectic, long jacket with an asymmetrical hem.
Læs mere »