Hong Kong ups its SEO game after Google denies request

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Hong Kong ups its SEO game after Google denies request
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Hong Kong ups its SEO game to stop Google playing a protest song as its national anthem

Google denied the request, stating that its search results are based on fully-automated algorithms. The company only removes content considered illegal.

"We consider that all internet search engine service providers have to bear their corporate responsibility to provide their service users with correct online content. Google has an undeniable responsibility to rectify the incorrect information from the search results," said Sun. He said his office once again met with Google regarding the matter and both sides"agreed to maintain communication continuously and identify a proper way to resolve the problem, with a view to ensuring that the correct information of national anthem is provided to their service users by the search engine."

The secretary said the Territory's government is monitoring search results for Hong Kong's symbols and"optimizing the content of relevant government web pages on the national anthem from the technical perspective to improve the ranking of web pages in the search results." Other measures such as public education through broadcasts and other promotional patriotic activities, often aimed at youth, have been implemented to market the Chinese national anthem's use in Hong Kong. ®

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