The announcement follows fears AI-generated images and audio are already infiltrating ads.
Google will soon require that political ads on its platforms let people know when images and audio have been created using artificial intelligence .
The change will happen in November, about a year ahead of the next US presidential election, and as concerns are building around disinformation.Google's existing ad policies already ban manipulating digital media to deceive or mislead people about politics, social issues, or matters of public concern.
Google suggested labels such as "this image does not depict real events" or "this video content was synthetically generated" will work as flags. Google requires political ads to disclose who paid for them, and makes information about the messages available in an online ads library.
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