YMMV, based on where you are
It would appear more and more people are now seeing this popup as those not keen on Chrome mining their browsing histories to support Google's advertising profits have been speaking up. We understand a small percentage of Chrome's users are being pulled into the Topics API regime at a time, so you may not have noticed or been offered or alerted to anything.
Topics essentially works like this: rather than using cookies to track people around the web and figure out their interests from the sites they visit and the apps they use, websites can ask Chrome directly, via its Topics JavaScript API, what sort of things the user is interested in, and then display ads based on that. Chrome picks these topics of interest from studying the user's browser history.
Some people presented with the notification of the new regime complain it's a dark pattern – a term Googlers consider unfairly provocative – as Chrome users may think they're accepting or enabling"enhanced" privacy from ads when in actual fact the Topics API is already enabled, and will remain enabled, and has to be disabled in the browser's settings.
Nonetheless, there's more push back now against the norms preferred by Google and other ad industry firms.
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