With over 21 million video views on TikTok, women are relating to the 'girl measuring' phenomenon. Here's why we shouldn't be too quick to celebrate it.
Sure, we’ve heard of girl math - the trend where women are being asked to justify their hard-earned purchases by evaluating the cost per use - but what about ‘girl measuring’? This latest trend has gone viral on TikTok, with videos featuring women using their arms and hands to measure DIY projects amassing a cool 21.3 million views, and Google searches for ‘what is girl measuring’ have also risen by 83% in the past month.
This is due to the sexist notion that men know how to get a task done, that they are able to budget appropriately, fuel themselves, and that they are expected to be in high ranking positions. Look, I know ‘girl measuring’, just like ‘girl math’, is supposed to be a light-hearted, relatable trend to show that no one has a unique experience and we all do things the same way. Heck, I’ve even been privy to ‘girl measuring’ from time to time - sometimes it just works.
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