Four years ago, The Athletic admirably attempted to predict what the conference landscape would look like in the future. Almost two years later, Texas and Oklahoma announced they were leaving the Big 12. So ... let's try it again? ✍️ NicoleAuerbach
, including the influential role played by the school’s long-running rights deal with NBC . The story cited two sports media consultants who believe that the Irish could land a new deal with NBC that would pay them around $60 million per year once their current contract runs out. New athletic director Pete Bevacqua, who will replace longtime AD Jack Swarbrick early next year, was previously the chairman of NBC Sports.
The two richest leagues are already about to become 16-team conferences, now that each has picked off two big brands for 2024. As Florida State athletic director Michael Alford put it to his board of trustees earlier this year, there’s great fear among those in the ACC, Big 12 and Pac-12 about falling too far behind. “We cannot be $30 million behind every year compared to our peers,” Alford said in February.
Of course, in this scenario, the Big Ten and the SEC would have to play nice and work together. And they definitely do not always see eye to eye. And if FBS conferences pooled media rights and worked as one entity a la the NFL, would that lessen or eliminate the need for teams to swap conferences? It’s possible, because the financial future of so many would be tied together. Individual schools’ fears of being left out or falling behind often drive conference-jumping, but a more top-down structure would both tie more schools together and likely lead to schools having more equitable resources across the board.
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