What do you think of the new design? 🍻
The Glasgow-based beer firm unveiled the fresh look on Friday, which draws inspiration from the company's rich history and connection withIt is the first time the can has been redesigned since 2018 and is part of Tennent's biggest marketing drive in eight years, which includes a newTennent's has brought on board advertising agency Thirst, who redesigned the can 'to create a new visual identity that was modern yet reflected the brand's heritage'.
A new barley motif tells the story of the locally sourced ingredients detailed on the can as: “Fresh Highland water, barley from local Scottish farmers and the perfect balance for herkules hops.”He added: “It was essential we put the heart that goes into Tennent’s Lager onto the can. “Scots are known for their optimistic outlook and the brand has always leveraged that energy to create uplifting, meaningful brand conversations.
Paul Menzies, C&C’s Brand and Marketing Director , said: “Tennent’s Lager is one of Scotland’s most important and enduring brands.and heritage whilst looking to embrace more current trends and design elements.
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