Those who grew up with CITV classics like Fraggle Rock, Fun House and Knightmare may be feeling a pang of nostalgia as the children's channel comes off air after 30 years.
ITVX has also said the service's ambition is to have all of its children's content subtitled, and around 20% of it audio described.
Recent BARB viewing data has shown that while the average amount of broadcast TV minutes of children's TV channels watched by 4-year-olds per week has declined by 62% since 2019, viewing has risen by 30% in the same period, demonstrating the"streaming first" trend in viewing habits for young people. Despite the rise in online viewing, some have argued that not all children have access to the internet.
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