Plumbers, hairdressers and restaurants among the services we accept friends' advice on
'Word of mouth' recommendations on often-used services are costing Brits £13.6bn, a new report has claimed. Blind faith in the selections of people we know means 49% have fallen victim to a poor word-of-mouth recommendation.
The study of 2,000 adults found 49% of Brits have been left disappointed by only trusting a WOM recommendation with restaurant , hairdressing and plumbing services the most common WOM fails. To help showcase the steps people should take when hiring a trade whether that be via WOM or using a directory, Checkatrade has produced a hiring advice guide. The guide encourages people to always do a follow-up check on any recommendations given.
Danmark Seneste Nyt, Danmark Overskrifter
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