Research has shown that more than half of UK homes enjoy experimenting with cooking
Asda is trying to help people cook more without breaking the bank by launching a new cooking range with prices starting at just 80p.
. However, of these, one in five feel like they struggle to get the seasoning right which is why Asda has launched a new range of ingredients. Named Cook by Asda, the products are said to be affordable, high-quality, pre-prepared ingredients starting at just 80p. Featuring over 40 brand-new products, Cook by Asda spans more than 10 cuisines, including Indian, Thai, Japanese, Middle Eastern, North African, Italian, American and more.Customers will now have access to more range and be able to experiment with more flavours.
Ellie Beecham, Assistant Brand Manager at Asda, said: “At Asda, we believe that healthy, flavoursome cooking should be accessible to all, which is why we’ve developed our new range, Cook by Asda, and we hope it will inspire customers to scratch cook from home. "Whether you’re looking to add some excitement to weeknight family meals or cook a date-night dinner to impress, our new range can transform any dish, making home-cooking easy and delicious!”.
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