'We know that thousands of families continue to struggle with the cost of living, and we’re committed to doing all we can to support them'
Supermarket giant Asda has said that it benefitted from its own-good products are customers tried to find cheaper alternatives during the cost of living crisis.
The Blackburn bosses said that Asda was still suffering from increases in its costs, but that it would pass through savings to customers “wherever we can”. Sales of the company’s own-brand products jumped by 14.7% during the period, Asda said.Last year, the supermarket launched the Just Essentials range which replaced the Smart Price range in May 2022. The products are distinctive because of their bright yellow packaging.
Mr Gleeson added: “Our focus on providing great quality and affordable food, stylish clothing and homewares from George, and the ability to shop when and how they like, is clearly resonating with our customers.” Asda co-owner Mohsin Issa said: “We know that thousands of families continue to struggle with the cost of living, and we’re committed to doing all we can to support them.
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