But it also reveals its challenges
Help is at hand. An app called Namma Yatri, launched in November by the rickshaw drivers’ union, directly connects riders to drivers, with no commission for digital middlemen. It averages around 68,000 trips a day, from only 2,000 at the start of the year, and boasts more than 78,000 drivers and 1.4m customers on its platform.
Namma Yatri is built on a new open network that represents the next phase of the “India stack”—a set of digital services created by the state. With a national biometric system and a hugely successful payments network in place, the government has now set its sights on reshaping India’s e-commerce market. The Open Network for Digital Commerce allows smaller retailers to reach buyers, bypassing private marketplaces like Amazon.
Danmark Seneste Nyt, Danmark Overskrifter
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