Zerina Akers, the founder of Black Owned Everything, speaks to us on her career so far
Looking back to 2020, Akers remembers a lot of big brands being called out over their behaviour as the fashion industry entered its own reckoning. 'There was a lot of unrest happening in America. And there was a lot of attention drawn to cancel culture, you know, calling out these big brands. At some point, I ended up on a call of, like, 50 Black people working in fashion.
Black Owned Everything speaks to a more sustainable approach to consumption that prizes something that's well-made and even artisanal. 'You can come to the site and find things that are special and collectible. Why not buy a bigger brand? At some point, everyone's selling the same thing in different colorways, you know?' She pauses before listing her current favourites, one of which is Sarah Diouf's Tongoro.
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