LG is making some big changes to its TV business
LG has already announced its intention to add more TV brands to its webOS platform, including a trillion-won investment in its own Roku-rivaling LG Channels. That's its FAST offering, similar to, and it's a market that's growing, well, fast. LG Channels increased from 20 million users in 25 countries last year to 48 million users in 29 countries this year.
LG also intends to provide webOS and LG channels to more external TV brands, and to bring webOS to"more product groups". Although, at the moment it isn't saying what those groups might be. Reading between the lines, the goal appears to be an expanded focus on quantity rather than quality. FAST isn't exactly a premium product but we've seen it used by the likes of Amazon Freevee and Roku to cut the price of TV hardware in exchange for more advertising on devices.
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