Microsoft has outlined plans to create a “next generation game store” to compete with Apple and Google, aided by its proposed acquisition of Activision Blizzard
came about, Microsoft’s head of gaming said the company was motivated by a desire grow its creative capability on non-console platforms, particularly mobile.
“When we were thinking about what we are capable of doing today and where do we need to go, the biggest gaming platform on the planet is mobile phones,” he said. “One and a half billion people play on mobile phones. “And I guess regretfully as Microsoft it’s not a place we have a native platform. As gaming, coming from console and“One thing about the video game space is, if you’ve been around maybe too long, you know most of the creators out there, so you kind of know teams that could be a good fit in terms of what we were trying to do.
“But we really started the discussions, internally at least, on Activision Blizzard around the capability they had on mobile and then PC withMicrosoft accuses UK regulator of ‘adopting Sony’s complaints’ over Activision Blizzard dealActivision Blizzard recently said its monthly active user base totalled 361 million for the quarter ended in June 2022.
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