Xbox boss wants to hit $99-$129 price point for its game streaming device | VGC

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Xbox boss wants to hit $99-$129 price point for its game streaming device | VGC
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Xbox boss Phil Spencer wants to price Microsoft’s game streaming device around $99-$129 when it eventually launches

Xbox Gaming on Your Samsung Smart TV“The console we built that now people have seen, Keystone, was more expensive than we wanted it to be when we actually built it out with the hardware that we had inside, and we decided to focus that team’s efforts on delivering the smart TV streaming app,” he said.

“I want to be able to include a controller in it when we go do that,” he continued. “So, it was really just about if we could build the right product at the right price, or if we can’t, how can we focus the team’s effort? And we decided to go doSpencer went on to discuss a price range he’d like to hit when Keystone comes to market.

“When you are building new products, it’s always about, do you have the right design? Do you have the right user interface? Do you have the right customer proposition? And the customer proposition includes the price, and I think all of us knew that we were a little out of position on price.”

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