⚽ ‘World Cup widows’ are so last decade New figures show most UK young women will watch Qatar 2022
“Sponsors are either reining back their activity or downplaying the host nation.”
He pointed to Budweiser’s star-studded advert which uses Lionel Messi, Neymar Jr and England striker Raheem Sterling to promote the tournament. “They meet in a tunnel but it could be set in any stadium in the world. They literally de-Qatarised it.” Broadcasters will stick to the football and shy away from anything that might celebrate Qatar as a tourist destination.
“In previous tournaments, we had Rio de Janeiro and Moscow’s Red Square as backdrops. There won’t be any of that in any of our output this time. It will all be in the stadium, the sole purpose, 100 per cent, will be to cover football,” Mark Trinder, ITV director of commercial sales and partnerships, toldScott is joined by former Lionesses Karen Bardsley and Izzy Christiansen as well as Welsh coach Jayne Ludlow, in the BBC’s World Cup pundits team.
The BBC also boasts Laura Georges, a defender capped 188 times by France and general secretary of the French Football Federation. Georges, who played forOn ITV, former England star Aluko returns alongside Karen Carney, as well as Chelsea women coach Emma Hayes, regarded as one of the game’s most astute analysts, as big-match pundits.after her father was executed for being a general in the army.
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