Do stories about racism work, and how can we persuade people? Comms expert Nina Kelly ninapavlova on the new ReframingRace report Read more
CV discrimination “catches racism red-handed” and “gives the message the feel of a compelling story – with a plot, characters and a powerful ending”, the report says.
“So I understand that black men in London being stopped at 10 times the rate of their white counterparts is proof of structural racism, but to other people they see that statistic as an indication of criminality. “With structural racism, if something has been constructed by people, then people can redesign it, and create it in a more equitable fashion.”
However, terms like ‘race inequality’ had a negative impact because participants associated this with a ‘race equality industry’, which created a barrier in peoples’ minds to thinking about the issues. Bad news statistics can also create “fatalism” which dampened support for anti-racist ideas. He added: “After the largest and longest race equality protest [Black Lives Matter] we saw the Sewell Report sought to deny the existence of institutional racism.
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