Buddy spends the day as a member of the Asda Christmas team
Iconic Christmas character Buddy the Elf, played by Will Ferrell, has been confirmed as Asda’s newest seasonal recruit for its 2022 Christmas advert. Premiering on Friday, November 4, at 8.45pm on ITV1 in the Coronation Street ad break, Asda’s new 90-second Christmas TV ad uses original footage and iconic lines from the film to place Buddy at the heart of a bustling store in the build-up to his favourite time of year, Christmas.
This includes at icing sugar sprinkled Extra Special mince pies and eating all the free maple pigs in blankets samples. He also distracts colleagues with his Christmas plans and takes the chance to sing loudly over the store Tannoy system. "We hope that with a little bit of help from Buddy, our joy-filled Christmas offering will create some festive magic and helps give families a Christmas to remember together."
Danmark Seneste Nyt, Danmark Overskrifter
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