On social media, posts of contrition from public figures are endless. They usually flop.
for an incident of sexual harassment that took place while filming the current season.
Yet some experts say this practice has changed our relationship to apologies: both how to give them and how to receive them. This shift isn't always positive, and often renders these displays of remorse ineffective., co-author with Susan McCarthy of Sorry, Sorry, Sorry: The Case for Good Apologies. She has been tracking public apologies on her website SorryWatch since 2012.
Schumann explains that even 20 years ago, apologies in the public sphere were seldom."They've become really normative and frequent and expected. It wasn't as common of a thing to see corporations putting out apologies for various scandals or private matters that come out," she says.
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