Why Apple is betting big on India

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Why Apple is betting big on India
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The soon-to-be world’s most populous country has a new strategic importance for the world’s most valuable firm

Soon to become the world’s most populous country, India has a new strategic importance for the world’s most valuable firm. As the crowds at Apple’s stores demonstrated, India is a growing consumer of pricey tech gadgetry. And as the humming factories outside Chennai show, the country is also increasingly a maker of them. With political and logistical difficulties mounting in China, Apple is putting down roots in a new Asian market.

That applies to manufacturing processes, too. In the first two decades of the century Apple shifted most of its manufacturing to China. But China is becoming a riskier place for American firms to do business. One danger is political, as the two countries vie for tech supremacy. America’s threat to ban TikTok, a popular Chinese-owned social-media app, could be met by equivalent sanctions on American firms. Another risk is logistical.

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