Artificial intelligence was used to set up two fake profiles, a black and a white one, on the rental website SpareRoom. The only differences in their details were their names and skin colour.
White people are 36% more likely to receive a positive response when applying to rent a home than black people, Sky News has learned. Exclusive figures provided by Generation Rent show apparent racism currently in the rental market. The campaign organisation used artificial intelligence to set up two fake profiles, a black and a white one, on the rental website SpareRoom. The only differences in their details were their names and skin colour.
' In the last two years she has applied for multiple rentals, even changing her clothes, 'stripping back' her makeup, and tying her hair back for viewings. She says she can afford to rent somewhere better because the feeling of being unsafe in her own home is 'gut wrenching'. 'I describe it as fight or flight, you're never really calm, you're tense, you're always waiting for something to happen.
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