A few decades ago, a hungry local may have chosen where to eat off of a recommendation from a friend or a catchy roadside billboard. Today, a quick scroll through TikTok or Instagram is making stomachs grumble – and restaurants boom – in Boston and elsewhere. The influencer marketing business has grown from $8 billion to $15 billion in just…
. “It was just a way for me to be creative and showcase my love of food and dining with my friends and family. Over time, the account was growing and it was turning into its own business.”
“It's been just super beneficial to these restaurants,” Kelsie Walsh, account director at Zozimus marketing agency, said. “To be able to get that quick hit content out to people [and] showcase the key elements of the business has been really wonderful.” But not all restaurants feel influencer marketing is the future of the industry– or even the present.
In Hurwitz’s opinion, influencer advertising can make for an ingenuine depiction of a restaurant and its offerings.
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