What is Nottingham Forest's new shirt sponsor, Kaiyun Sports?

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What is Nottingham Forest's new shirt sponsor, Kaiyun Sports?
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  • 📰 The Athletic UK
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Kaiyun is a betting website, but it's not straightforward...

’s other 19 teams — Aston Villa, Burnley, Bournemouth, Brentford, Everton, Fulham, West Ham — have such agreements.

It is common to see companies like Kaiyun referred to as “Chinese” betting companies because the marketing around the announcements often use Mandarin Chinese. We know where TGP Europe is based, but we have no idea in what country Kaiyun Sports is based and Nottingham Forest weren’t able to tell us either.Again, this should be a very easy question to answer. For a UK company, you can look up on Companies House who its directors are. Similar platforms exist in other countries.

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Forest agree shirt sponsorship deal with Kaiyun SportsForest agree shirt sponsorship deal with Kaiyun SportsNottingham Forest have agreed a two-year sponsorship deal with Kaiyun Sports. Steve Cooper’s side will have Kaiyun ’s logo on the front of their shirts for the first time when they face Burnley in the second round of the Carabao Cup this evening (Wednesday). Kaiyun has partnerships with other clubs across Europe, including Real Madrid, Inter Milan and Crystal Palace. It is the first front-of-shirt sponsorship deal that Forest have agreed since promotion to the Premier League. Last season, they had an agreement with UNHCR, the UN Refugee Agency, which saw them have the charity’s logo on...
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