'As it’s put on a global scale, they’re going to need a lot more pastoral care, media training.'
Women players retire year on year, the company helps ensure that ‘we’ve always got this flow of Lionesses coming through, these fantastic female players coming through’.
She said the company started their women’s division about 18 months ago and it was important to ‘give these young women girls exactly the same treatment as the men – in terms of level of service and attention that they’re given.’England’s Rachel Daly celebrates with Beth England after beating Nigeria
The company works with the players to help them develop the skills they need to succeed at the highest levels, she said. The new investment came as players themselves wrote to Downing Street to demand better support by the Government., Alessia Russo’s first club in Kent, about the difference proper funding makes.
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