Dries Van Noten has just opened his first dedicated beauty store in Paris. We speak to the Belgian designer about the impeccable design behind it
‘There’s so much beauty out there. Is there still something we can do?’ Dries Van Noten asked, ahead of his beauty line debut. ‘For me, the answer was yes, we can tell a different story. Because with my fashion collections, I am a storyteller. My clothes make you feel certain associations and connections, because I work with all those contrasts, all those opposites.’
These stories are the first thing Van Noten tells me when I visit him at the store ahead of opening day, and they are clearly what has informed the space’s blended design of a classically French apartment and a showroom for objet d’art. ‘When we were redoing the store we really wanted to bring all the connotations back to classic Paris,’ Van Noten says.
As with all Van Noten designs, every detail of the store has been meticulously considered. Plaster elements, like a wall hanging of a fragmented bust, are a reference to the art school behind the store, while a large tapestry from 1630 hangs against the back wall and depicts an infinity mirror effect of gardens framed by columns.
‘And one thing that I really like,’ he continues,‘ is that on both sides of the tapestry you have these columns, and when you go outside you also have columns on either side of the store, and then between this store and the men’s store outside you have another set of even bigger columns… so it feels like it belongs here.’
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