Another day, another AI controversy
AI art is causing controversy once again, and this time there's a big brand involved. Many people say they have been moved to tears by a Volkswagen advert that features Elis Regina Carvalho Costa, a legendary Brazilian singer who died over 40 years ago.
Titled 'Generations', Volkswagen's deepfake advert was made to mark its 70th anniversary in Brazil. It features Elis Regina, who died in 1982 at the age of 36, alongside her daughter Maria Rita. A Grammy-winning singer herself, Rita was just four when her mother died. The AI advert shots Regina driving an old VW camper, while her daughter drives a contemporary vehicle
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