“If this is what British luxury might look like in the next decade, count us in.”
British luxury moved into a post-opulent mindset during Covid, with minimalism and restraint showcased everywhere, from hotels to fashion houses to one of the UK’s most successful luxury industries: car brands. No one wanted to indulge in throwaway, blatant consumerism, and everyone started to respect nature and her raw materials.
McLaren only makes about 5,000 cars a year, to ship all over the world, and demand doesn’t really exceed that supply because McLaren supercars are unapologetically hardcore. A woman behind the wheel of a McLaren, therefore, is a seriously impressive creature. Here is a successful, independent spirit in search of solo adrenalin kicks, because a McLaren is the ultimate selfish purchase, where the reward is all for the driver, while the passenger just gets jiggled about.
Danmark Seneste Nyt, Danmark Overskrifter
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