Viewers brand Susanna Reid' energy boss interview a 'car crash'

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Viewers brand Susanna Reid' energy boss interview a 'car crash'
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Some weren't critical of her, though

ITV Good Morning Britain host Susanna Reid battled during this morning's programme in what some are calling a "car crash interview" with Utilita energy company boss, Bill Bullen. Susanna sat alongside financial guru Martin Lewis as the pair hosted the show today .

Appearing virtually on the show, Mr Bullen insisted his company "prioritise those customers" - before he turned to Utilita’s own financial picture. He said: “The reality is, it’s tough for us right now. We’ve been forced to lose £100million in just three years. How much more are we supposed to do?”In the studio, Susanna had the company’s latest financial reports to hand.

He went on: “The gross profit level is purely a financial term. That’s before you take into account costs of running a business. It’s the bottom line that matters. I know this story has been reverberating around the Twitter sphere for months now, but I’m sorry, it’s ignorance. People just do not understand what they’re looking at.”

In reference to her profit misunderstanding, Susanna added: “You’re here on the programme to answer the questions, so it’s perfectly reasonable to set out the case. I’m just in the position of saying this is the gross profit which is on your accounts.”

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