Plaid say using the Welsh word for Wales when promoting the country could spark 'heritage tourism'.
The association used the handle for the first time in January 2018 to announce the appointment of Ryan Giggs as new manager.
Leading the Senedd debate, the Welsh Conservatives proposed a motion that "major events help to boost jobs and the economy by showcasing Wales to the world" but expressing "regret at the lack of ambition show by the Welsh government in bringing these opportunities to Wales". Conservative MS Paul Davies said: "We on this side of the Chamber believe that the Welsh government should rethink its major events strategy and ensure that there is much more on the cultural significance of major events."
Mr Fletcher said Wales' culture and language is a "powerful selling point, and one that we can't underestimate".
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