Britney, J Lo, Beyoncé and co are behind some of the bestselling fragrances of all time.
Meanwhile, Michelle Pfeiffer launched her own fragrance house, Henry Rose, back in 2019, and has put out 11 genderless scents that are considered to be some of the cleanest and most environmentally-friendly fragrances on the market.
Even TikTok has delivered some new pretenders. When influencer Crishelle Lim brought her musky viral fragrance, Missing Person by Phlur, to the UK this autumn itPerfume critic Chandler Burr once said of scent: “It’s the single best tool for monetising celebrity that’s ever been created in the history of the world.” But what not so long ago might have been sniffed at as savvy seasonal marketing ploys are once again serious business, producing some seriously gorgeous scents.
And just last week, one of the first celebrities to find success in the space, Paris Hilton, released Love Rush, her 29th fragrance, which blends Italian bergamot and white apricot nectar in a bridal-inspired bottle. “Fragrance?” she wrote on Instagram to mark the launch. “Loves it.” She’s far from alone.
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