ASTONISHING discounts and handbags for as little as 78p . . . but is the latest fast-fashion app to hit the UK hiding a dark side? Miranda Knox finds out. Fancy an eyeliner for just 57p? How about…
“This lures you in to shop more.“And they’re creating the idea of FOMO , so the customer will buy quickly.”
Amna says: “The low price means consumers have low expectations, and it means the buyer is happier to wait longer for delivery.”The deals and promotions make the app almost like a casinoIt's thought Temu is currently losing money so they can undercut competitors and capture the marketOf course, undercutting competitors doesn’t come cheap and, according to business estimates, Temu is currently losing up to £730million a year.
Another described Temu as “terrible”, adding, “Made two orders, and both said they were delivered two days ago.A third wrote: “Deleted the app, never bought an item and keep getting bombarded with texts which l cannot seem to block.So when my items arrived, I wasn’t surprised they were of aThe black and white dress is see-through with poorly stitched seams, while the pair of sandals has a sole as thin as cardboard.
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