Boehly has been talking about a Premier League north vs south all-star game but as ever, no-one has been asked if they want this. twoht
Fresh from spending two hundred and something million pounds in the summer transfer window and his asset-strip of Brighton & Hove Albion, it doesn’t seem like Todd Boehly is going to be standing still any time soon. The public face of the group that has taken ownership of Chelsea was, and his comments about a ‘North vs South All-Star’ match have certainly raised eyebrows in this country.
How much will potential hosts and broadcasters be prepared to pay for this one essentially meaningless fixture? And how much will they set ticket prices at for those who wish to attend? To raise anywhere near £175m, the answer to both of these questions would likely have to be ‘a lot’. All-Star games are well-established in the USA, a country with a very different geography and market for sports events. But Boehly’s suggestion seems almost oblivious to the nature of the sporting rivalry in this country. There has never been any indication that fans in this country have any significant interest in such a fixture.
And of course, how many clubs are going to enthusiastically throw themselves into the logistics of such a fixture if they’re not enriching themselves? Let’s briefly assume that Todd Boehly is right, that a Premier League North vs South All-Star match can raise £175m per year for the pyramid. That is a vast amount of money.
Furthermore, what would other European leagues – who already tend to view the Premier League as a European Super League that’s already arrived – make of another high-profile Premier League fixture, and possibly one to be played abroad? They occur in American sports because they have closed leagues with no promotion or relegation. And when American owners start talking about “a little bit of a lesson from American sports”, it becomes difficult to believe that the ultimate intention wouldn’t be to institute that here, too. And while the mantra of capitalism demands infinite growth, professional football is already reaching a point at which it feels as though everything could do with being slimmed down, a bit.
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