As Samsung gets ready to reveal new devices at Unpacked, we can't help but notice that foldables still haven't taken off yet. Will they ever?
reveals only minor differences in features like display design and camera placement. One might have a hole punch front-facing camera, another a notch, a rounded frame or a straight-sided frame is about as diverse as it gets. Round the back, a camera bump sits, often to the top right or – if the design team is feeling adventurous – the middle.
This is where foldable and clamshell devices step in, breaking away from the traditional candy bar shape and offering distinctive form factors that serve unique purposes. Clamshell foldables, for instance, evoke nostalgia – with a design reminiscent of the original Razr; bringing back a sense of intentionality . Meanwhile, foldable with a hinge which runs top to bottom offer the versatility of both a smartphone and a tablet; allowing users to switch between form factors as needed.
At the same time, just by releasing the Galaxy Fold 5 and Flip 5, Samsung continues to solidify these form factors in the market; moving the dial from ‘new and extraordinary’ towards just ‘ordinary’. These now-conventional foldables have reached the stage where there’s no longer a place for devices like the
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