A sensual, “infinite project” lensing girls in nature during the summer months ☀️
, Dazed, and AnOther – finding synchronicity with other rising talent is invaluable to the pair. They’ve now known one another for roughly six years, and their conversational volley could be endless if not for slight jabs thrown at each other which briefly stunt the flow of conversation, only to resume in laughter moments later. Aside from both being French , in taste they have much in common: a shared joy for abstracting the mundane, 1960s image referencing, and a love of texture.
Emotions are felt so viscerally, it’s no wonder Pendlebury and Lajeunie were yearning to break up the pace of the fashion cycle. “ We know more or less what we want to achieve, and this project is a big production, even if we do it with no production,” says Lajeunie. “They’re always long days. Especially the first [volumes], we actually had no one with us. It was me carrying all the equipment, Georgia doing everything alone.”
Without the hair, make-up, manicure and production that exist in most fashion stories, there’s a sense of intimacy behind the scenes. Casted by Pendlebury, the models had often never been part of a project like this. The shoots go as follows: the stylist, photographer and models spend their nights in a house together; their days shooting together, eating together, and gradually, a sense of trust is formed among the group – a bond unimaginable in the context of many fashion editorial stories.
The images are laced with a tinge of nostalgia; a blissful rediscovery of that essence of teenage time wasting, the feeling of the hot sun on bare skin, the smell of dehydrated grass and earth, made relatable in the realness of Pendlebury’s instinctive casting. Nirvana could well be playing in the background. Such summer days are an oblivion, and yet in these images we can indulge in those memories of delightful meaninglessness. Adding to the realness is Pendlebury’s styling.
Danmark Seneste Nyt, Danmark Overskrifter
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