A directory designed to illuminate the brands genuinely dedicated to improving the impact they have on the earth.
“You shouldn’t need a master’s degree in sustainability to work out what’s good for you and the planet,” says Provenance directory founder Jessi Baker, MBE.
Working to be a better consumer can feel mystifying on your own. Which parts of your products are recyclable and which parts need to be separated ahead of time? What can be and where? And how does the way you wash your face or hair impact the planet or the people who made it?comes in. A directory designed to illuminate the brands genuinely dedicated to improving the impact they have on the earth , the platform highlights the things you want to know – allowing you, in its own words, to ‘shop your values’.
“We built Provenance to help shoppers make purchases that benefit people and the planet, with access to trustworthy information about the impact of products,” explains founder“You shouldn’t need a master’s degree in sustainability to work out what’s good for you and the planet. We hope that the accessibility of discovering products through informed transparency and values-based purchasing decisions means people are empowered to buy less and buy better.
Provenance is a transparent cosmetic directory highlighting the key ethical and environmental credentials of beauty, skincare and haircare brands.breaks down information, clearly showing which sustainability creds are verified and evidenced , with no greenwashing or unfounded claims in sight.
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