Spooky footage c/o Margiela 🦇
“As a child, and even today, there’s nothing that thrills me more than to be outside and in the moonlight,“ says John Galliano, speaking in the opening scenes of his new filmThe sinister feature – which premiered at a Champs Élysées cinema earlier this month – served as a replacement for2021 Artisanal co-ed show, with the creative director opting to reveal the collection on-screen as the film unfolded.
, the 70-minute horror is about the “power of time and nature”, exploring themes of “instinct, community and transformation”., and directed by award-winning French filmmaker Olivier Dahan. The latter says he was contacted for the project over Skype “less than three months ago,” and has been working “24/7” to bring it to life in time for this season’s debut. “It’s surreal, somewhere between a dream and a nightmare,” Dahan says of the film.
And of course, the film’s narrative is woven into the new designs. The new collection sees Maison Margiela embrace a suitably dystopian, earthy aesthetic. The fabrics of the clothes appear faded, weather-beaten and “blanched by moonlight”, topped with oversized, insulated layers and reconstructed Dutch fisherman hats.
“This film replaces a runway show, so it’s not just about telling a story, you have to be able to see the collection, its details,” adds Dahan. “And that’s where the great advantage of the film lies. It’s almost as if the main characters were not the actors but the dresses themselves. There is no verbal dialogue, and even at the editing stage, the pieces will replace the faces ...
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