The romanticisation of ‘sugar baby life’ on TikTok is hiding a dangerous reality for young women

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The romanticisation of ‘sugar baby life’ on TikTok is hiding a dangerous reality for young women
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The romanticisation of ‘sugar baby life’ on TikTok is hiding a dangerous reality for young women. ✍️ lucyharbron

Stepping into a world shrouded in aesthetics built out of Hollywood films and Lana Del Rey lyrics, presented as a way to make a quick buck from scamming gullible old men, it’s easy to be blinded to reality. “You can feel a false sense of power when you’re getting money, but so often the daddies think they own you. They see you as a product they’ve bought and can do anything they want with,” Eve said.

Our understanding of sugar babies and their arrangements, crafted by films and the dating language that’s used, doesn’t do justice to the dynamics. Even if intimacy isn’t involved, sugar babies provide a service, placing them in a position that’s easily manipulated without education or support.

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