THE Rolling Stones’ new album title has been secretly announced through a local newspaper advert for a fictional glass company, Hackney Diamonds. The clever marketing team at the Stones’s record la…
The shrewd label team also included “established in 1962” on the fake advert, in reference to the year the group formed.
On the advert — which was published on page three of the East London newspaper on Monday — there is also a phone number.“Don’t get angry, get it fixed — opening early September, Mare Street, E8. Register for a call at www.hackneydiamonds.com — come on then.”
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